Round It Up For Lymphoma

Since 2012, Highland Ventures, Ltd., through its family of brands, has raised over $7.8 million in support of the Lymphoma Research Foundation (LRF) and the Lymphoma Biobank at the University of Chicago Medicine through its Round It Up For Lymphoma fundraising campaign.

The campaign encourages customers shopping at Family Video, Hoogland Foods (dba Marco’s Pizza), or StayFit24 to round up their transactions to the nearest dollar, to help fund lymphoma research and support those impacted by this disease. This year the campaign will start on March 8 and all donations collected will divided between both LRF and the Lymphoma Biobank at the University of Chicago Medicine.

This year, LRF is giving those who do not have access to a Highland Ventures, Ltd. brand store, the opportunity to support the Round It Up For Lymphoma program online via a donation form.

Each year, bake sales, car washes, 5K Walk/Runs, and other grassroots events build support and help drive the spirit of the Round It Up for Lymphoma campaign. Stories of hope from customers and employees impacted by lymphoma serve as a daily reminder of why we are asked to “round it up.” The Lymphoma Research Foundation is incredibly grateful to Family Video and all of Highland Ventures, Ltd.’s employees who help make Round it Up for Lymphoma such an enormous success each year.

If you’re interested in fundraising with Team LRF directly, please visit or contact