Since 2011, the Lymphoma Research Foundation (LRF) has been a pioneer in shedding a “light” on lymphoma during September, recognized each year by the United States Congress as national Blood Cancer Awareness Month (BCAM), with LRF’s trademarked Light it Red for Lymphoma awareness initiative — by partnering with national and international landmarks, communities, and individuals to raise funds and awareness for the disease.
Now in its seventh year, Light it Red for Lymphoma is designed to garner awareness and provide hope to those touched by this disease by encouraging not only buildings, landmarks and businesses to light red, but also individuals to wear red and support BCAM on social media throughout the month of September. In direct partnership with the Lymphoma Research Foundation, more than 100 national and international buildings and landmarks will participate in this year’s Light it Red for Lymphoma initiative.
In addition to the Light it Red for Lymphoma initiative, the Lymphoma Research Foundation will further seek to raise funds and awareness during Blood Cancer Awareness Month, by encouraging members of the lymphoma community to donate $15, or a multiple thereof, in recognition of World Lymphoma Awareness Day (WLAD) on Sept. 15. Supporters will be motivated to make a donation in honor of a doctor or member of their healthcare team who helped make an impact on their life.
This year’s initiative also marks a new partnership with The Olde Glory Coffee Company, who will feature a limited edition coffee blend called, Red Thunder. A portion of the proceeds from the sales of Red Thunder will help to further the Lymphoma Research Foundation’s mission of eradicating lymphoma and serving those touched by this blood cancer. Additionally, during September, the Lymphoma Research Foundation is hosting a series of patient education events, Team LRF events including the Annual Lymphoma Research Ride in Barnesville, Md. on Sept. 23, and ticketed events such as the 2018 Annual Gala on Sept. 27 in New York, N.Y., all in support of LRF’s mission.
“Awareness and education are powerful tools in the efforts to find a cure for lymphoma,” said Meghan Gutierrez, LRF Chief Executive Officer. “We are honored to convene the lymphoma community and so many wonderful lighting partners in this truly global show of support for the Lymphoma Research Foundation and for all those touched by this disease.”
For more information on Light it Red for Lymphoma and how to get involved, please visit lymphoma.org/LightItRed. To learn more about becoming a Light it Red for Lymphoma sponsor, lighting partner, community partner, or for real-time comment requests from experts on Blood Cancer Awareness Month and lymphoma, please contact Nichole Musumeci, Manager of Digital Communications, at either 212-349-2390 or firstname.lastname@example.org.